Our client is seeking a VP of Digital Strategy to join their growing digital marketing team. This person will serve as a key consultant for our clients, keeping them up to date on the latest trends in the space and developing big ideas that can help them build their brands, shape their online narrative, and connect with target audiences through paid, owned and earned channels.
Create integrated digital campaigns into broader PR programs as well as stand-alone digital campaigns for clients
Utilize a wide range of digital tactics including measurement and analytics, organic and paid social media, PPC and digital display advertising, email marketing, digital reputation management, and influencer partnerships
Identify and secure new business opportunities as well as achieving organic growth from an existing client base
Use your ability to "see around corners" by staying on top of emerging trends and sharing those trends in a variety of ways inside and outside the firm
Articulate the capabilities and services of the digital practice across the firm and with existing and potential clients
Manage 2-3 direct reports while delivering flawless client service on multiple accounts